About Tom – 4th Year Marketing Student

Hi there! Clears throat and adopts an earnest, friendly tone..

I go by Thomas but you can call me Tom 🙂 , a queer 4th-year marketing student at the University of British Columbia Okanagan, soon to be graduating! I’m super passionate about market research and using data-driven insights to help companies better understand their customers.For my capstone project, I’m diving deep into consumer behavior trends in the outdoor recreation industry across BC.

As an avid hiker, mountain biker and kayaker myself, I love immersing myself in the voice of the customer to uncover actionable opportunities.

When I’m not geeking out over survey data or focus group transcripts, you can usually find me hitting the trails, paddling on Okanagan Lake, or working on my photography skills to capture the natural beauty of BC.

I also volunteer with a local LGBTQ+ youth group, helping to organize social events and mentorship programs.I’m excited to connect with other aspiring market researchers and swap ideas!

Feel free to reach out anytime to chat about capstone projects, career goals, or the latest trends in consumer insights.

By the way, I will be looking for full-time work soon, so please ask about my experience and request my resume if you’re a company reading it 🙂

Cheers!